Oni

Why r/BuyItForLife recommends Oni

5 mentions from real owners

• #1Dec 1, 2025

  Gift Ideas for My Boyfriend Who Has Everything?

  My bf is literally the same and this is what I suggest: 1. Highly recommend a watchmaking class in Switzerland (if you’re in Europe or can afford to go there) at the Audemars Piquet Museum - https://museeatelier.audemarspiguet.com It’s super exclusive and a once-in-a-lifetime experience. You can buy him a voucher for I think 400$ and it doesn’t have an expiration date. There’s cheaper options from other watchmaking brands, too. 2. If you’re planning a vacation, get him a helicopter tour or even a class on flying a small plane. I find this an amazing experience you can do almost anywhere. 3. Research japanese denim jeans - they’re super in trend rn (there’s groups about it on reddit), brands are: ONI, Samurai, PBG (pure blue japan), Momotaro 4. A japanese knifes set, a super limited edition wine opener (find something with a story) - if he’s into wine. Cufflinks of his taste. I personally sent my bf 5-7 examples of cufflinks to see what’s his taste then select something similar so it’s still as surprise. 5. Any garments made of high-quality wool (think Loro Piana) or 100% cashmere are always a classy, long-term investment! I asked my bf to answer your question and he said your bf “just wants a kiss” hehe. Good luck!

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• #2Sep 2, 2025

  High Quality Jeans under $150?

  Oni Secret Denim

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• #3Aug 5, 2025

  BIFL Jeans the Community Recommends?

  The most comfortable are Oni. Look for secret denim and kiraku.

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• #4Jun 6, 2025

  Filson vs Fjällräven

  You're welcome! If you have any questions, I'd be happy to help with my opinion. It's hard to say exactly, but I just like the heritage, outdoor, denim, and a bit of "old money" styles. I've tried a lot of different things, and somehow my wardrobe ended up being 90% filled with stuff from Filson, Fjallraven, Iron Heart, Oni, and Flint & Tinder – the rest just didn't stick.

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• #5Jan 6, 2025

  Has everything we buy reduced in quality over time? Has anything increased in quality or stayed high quality and durable?

  Raw Denim was always BIFL, go with a Japanese brand like Oni, Pure Blue Japan, The Flat Head, Momotaro, or Iron Heart. Buy a looser fit for the drape, to allow tons of room for shrinkage, and to let the fabric breathe when worn. Wash them regularly (every few months at least). Hang dry. They will last 10-20 years or longer, and will get more comfortable/look better with each wear.

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